Destinations
Destinations is a dedicated platform connecting select partners with the clients of a long-established heritage brand. It gives you access to a global audience of cultural patrons defined by consistent high in-destination spend.
The anchor brand maintains a lifelong emotional connection with its owners through a global calendar of cultural events. Through this foundation, your brand is welcomed into a relationship built over a lifetime.
Formats
Digital Access
Used exclusively for this project, the Destinations Reader App delivers a distraction-free reading experience, shaped by an award-winning content studio.
Presentation Print
Sent directly to the owner’s home, this presentation-grade publication mirrors a bespoke showroom experience and is meant to be shared. The cost of global print distribution is absorbed by the anchor brand. This audience repays this investment.
VHNW Travel
Market Position: Concentrated wealth, high margins, and strong repeat demand
Travel Spend: 5–20% of annual income is allocated as discretionary travel spend
Travel Patterns: Typically no geographical limits, frequently utilising private aviation
Residence Choices: Large suites, private villas, and exclusive-use wings prioritising seclusion
Booking Behaviour: 70%+ bypass mass booking platforms, relying on their private network
Purchasing Behaviour: 30% of high-end goods are purchased during international trips
Schedule
Release timeline and partner selection.
Destinations
Destinations is a dedicated platform connecting select partners with the clients of a long-established heritage brand. It gives you access to a global audience of cultural patrons defined by consistent high in-destination spend.
The anchor brand maintains a lifelong emotional connection with its owners through a global calendar of cultural events. Through this foundation, your brand is welcomed into a relationship built over a lifetime.
Digital Access
Used exclusively for this project, the Destinations Reader App delivers a distraction-free reading experience, shaped by an award-winning content studio.
Presentation Print
Sent directly to the owner’s home, this presentation-grade publication mirrors a bespoke showroom experience and is meant to be shared. The cost of global print distribution is absorbed by the anchor brand. This audience repays this investment.
VHNW Travel
Market Position: Concentrated wealth, high margins, and strong repeat demand
Travel Spend: 5–20% of annual income is allocated as discretionary travel spend
Travel Patterns: Typically no geographical limits, frequently utilising private aviation
Residence Choices: Large suites, private villas, and exclusive-use wings prioritising seclusion
Booking Behaviour: 70%+ bypass mass booking platforms, relying on their private network
Purchasing Behaviour: 30% of high-end goods are purchased during international trips
Schedule
Release timeline and partner selection.