Destinations
Destinations is a dedicated platform connecting select partners with the clients of a long-established heritage brand. It gives you access to a global audience of cultural patrons defined by consistent long-haul travel and high in-destination spend.
The anchor brand maintains a lifelong emotional connection with its owners through a global calendar of cultural events. Through this foundation, your brand is welcomed into a relationship built over a lifetime.
The Medium
Digital Access
Engineered for this project, the Destinations Reader App delivers a distraction-free reading experience, shaped by an award-winning content studio. All editions are distributed across the world’s leading digital reading platforms.
Presentation Print
Sent directly to the owner’s home, this presentation-grade publication mirrors a bespoke showroom experience and is designed to be shared. All global distribution costs are absorbed by the anchor brand. The lifetime value of this calibre of audience justifies the investment.
Global Mobility
Travel Behaviour: Audience with no geographical limits
Net Worth: $5M – $30M+ average
Travel Frequency: 5–7 long-haul trips annually
Economic Impact: $50,000 – $100,000+ injected per destination, per trip
Booking Behaviour: 70%+ bypass mass booking platforms, relying entirely on their closed network
Implementation
Release timeline and partner selection.
Destinations
Destinations is a dedicated platform connecting select partners with the clients of a long-established heritage brand. It gives you access to a global audience of cultural patrons defined by consistent long-haul travel and high in-destination spend.
The anchor brand maintains a lifelong emotional connection with its owners through a global calendar of cultural events. Through this foundation, your brand is welcomed into a relationship built over a lifetime.
Digital Access
Engineered for this project, the Destinations Reader App delivers a distraction-free reading experience, shaped by an award-winning content studio. All editions are distributed across the world’s leading digital reading platforms.
Presentation Print
Sent directly to the owner’s home, this presentation-grade publication mirrors a bespoke showroom experience and is designed to be shared. All global distribution costs are absorbed by the anchor brand. The lifetime value of this calibre of audience justifies the investment.
Global Mobility
Travel Behaviour: Audience with no geographical limits
Net Worth: $5M – $30M+ average
Travel Frequency: 5–7 long-haul trips annually
Economic Impact: $50,000 – $100,000+ injected per destination, per trip
Booking Behaviour: 70%+ bypass mass booking platforms, relying entirely on their closed network
Implementation
Release timeline and partner selection.