Destinations
Destinations is a dedicated platform connecting travel partners with the owners of a long-established heritage brand. It gives direct access to cultural patrons with a proven history of high in‑destination spend.
The anchor brand maintains a lifelong emotional connection with its owners through a continuous calendar of events.
The partner enters a relationship established across generations.
Formats
Digital Access
The Destinations Reader App delivers an experience shaped by an award-winning content studio.
Presentation Print
Sent directly to the owner’s home, this presentation-grade publication mirrors a bespoke showroom experience and is meant to be shared.
The cost of global print distribution is absorbed by the anchor brand.
VHNW Travel
Owners sit within a broader VHNW travel segment, characterised by:
Market Position: Concentrated wealth, premium booking habits, and strong repeat demand
Travel Spend: 5–20% of annual income is allocated as discretionary travel spend
Travel Patterns: Typically no geographical limits, frequently utilising private aviation
Residence Choices: Large suites, private villas, and exclusive-use wings prioritising seclusion
Booking Behaviour: 70%+ bypass mass booking platforms, relying on their private network
Purchasing Behaviour: 30% of high-end goods are purchased during international trips
Schedule
Release timeline and partner selection.
Destinations
Destinations is a dedicated platform connecting travel partners with the owners of a long-established heritage brand. It gives direct access to cultural patrons with a proven history of high in‑destination spend.
The anchor brand maintains a lifelong emotional connection with its owners through a continuous calendar of events.
The partner enters a relationship established across generations.
Digital Access
The Destinations Reader App delivers an experience shaped by an award-winning content studio.
Presentation Print
Sent directly to the owner’s home, this presentation-grade publication mirrors a bespoke showroom experience and is meant to be shared.
The cost of global print distribution is absorbed by the anchor brand.
VHNW Travel
Owners sit within a broader VHNW travel segment, characterised by:
Market Position: Concentrated wealth, premium booking habits, and strong repeat demand
Travel Spend: 5–20% of annual income is allocated as discretionary travel spend
Travel Patterns: Typically no geographical limits, frequently utilising private aviation
Residence Choices: Large suites, private villas, and exclusive-use wings prioritising seclusion
Booking Behaviour: 70%+ bypass mass booking platforms, relying on their private network
Purchasing Behaviour: 30% of high-end goods are purchased during international trips
Schedule
Release timeline and partner selection.