22 April 2026

Today’s VHNW travellers are the hardest-to-reach demographic in global luxury travel. Backed by significant liquid assets, they allocate substantial budgets to international journeys. Established by an iconic legacy brand for its most important patrons, Destinations will be released throughout 2026–27. We connect with this clientele by delivering a series of publications directly to their homes and private digital spaces.

This is an audience conventional channels simply cannot reach. Because the anchor brand intimately understands its owners, it recognises that experiential travel remains an enduring pillar of their lifestyle. This expansive global network is powered by brand affinity.

Credibility Inheritance: Trust is transferred through association. By placing your destination within respected brand environments, it instantly establishes familiarity and inherits the anchor brand’s authority.

Direct Access: Introducing your destination directly to loyal owners carries significantly more weight than traditional marketing, ensuring every endorsement remains impactful and authentic.

Understand the priorities and lifestyle of the VHNW demographic.

A secure, brand-owned environment designed for a distraction-free reading experience.

Delivering presentation-grade physical publications direct to your ideal audience’s home.

With limited positions available, we partner with a select few destinations and brands to reach this remarkable audience. An audience that  remains largely untouched by traditional media. Discover if your brand aligns.